Sunday, January 6, 2008

SPRING/SUMMER 2009 WOMENS READY-TO-WEAR TREND/ FORECAST REPORT

INTRODUCTION:
Spring/Summer 2009 ready-to-wear women’s forecast will be swept away by the environmentally friendly organic movement and crafty chic. The organic movement is the return to all things natural powered by environmentally conscious consumers. Consisting of chalky washed-out vegetable dyes with a burst of hybrid floral brights’; the organic movement combines pastel purples, blues, and green hues with fuchsia and lemon yellow. Organic cotton, Bamboo, and Soy fibers will be in high demand for the organic movement and will be accompanied with eyelet, embroidered, and burn out effects. Emulating the organic shapes of nature the organic movement silhouette focuses on sack sculpted and elongated shapes with feminine baby doll cuts and scoop necklines.

Crafty chic is the modern day crafter inspired by vintage Scandinavian and ethnic wood blocking art. Crafty chic features earth tones such as beiges, creams, and browns with precious earth stone teals and greens. Crafty chic will be festooned by hand crafted knit decals, recycle patchwork, and fabric blocking organic cottons. Sweeping away the down-to-earth interactive will be A-line jumpers, baby doll smocked blouses, and functional pockets with appliquéd detailing.

I. Colors

A. Organic Well beings

1. Pastel purple, yellow, pink
2. Sea foam, light blue, pale green
3. Chalky washed-out

B. Vegetable Dyes

1. Raspberry, Copenhagen blue
2. Plum, Forest green, lime
3. Environmentally safe dying

C. Naturals/ Earth Tones

1. Sand, beige, browns
2. Washed accents, gem stones
3. Pale green, blues, teal

D. Organic Floral Bright

1. Blues, yellow
2. Fuchsia, Pinks

II. Fabrics

A. Bamboo, Soy, Organic cotton, jersey

B. Hemp, burn out linen

C. Embroidered, ripple effects, Eyelet, Burn out

D. Hand crafted knit decal, recycle patchwork crochet

III. Detailing

A. Needlework embroidery

B. Patchwork & quilted

C. Print & solid fabric blocking

D. Yoke details, banding & Binding

E. Layering, strapping, wrapping

F. Shirring, smocking, pleating

IV. Silhouette

A. A-line, Trapeze angles, Baby doll

B. Billowing, sack, sculpted, elongated shapes

C. Apron style dresses, two fold dresses

D. Scoop neckline, sleeveless, skinny straps

SPRING/SUMMER 2009 WOMENS YOGA WEAR TREND/ FORECAST REPORT

INTRODUCTION:
Spring/Summer 2009 ready-to-wear women’s forecast will be swept away by the environmentally friendly organic movement and crafty chic. The organic movement is the return to all things natural powered by environmentally conscious consumers. Consisting of chalky washed-out vegetable dyes with a burst of hybrid floral brights’; the organic movement combines pastel purples, blues, and green hues with fuchsia and lemon yellow. Organic cotton, Bamboo, and Soy fibers will be in high demand for the organic movement and will be accompanied with eyelet, embroidered, and burn out effects. Emulating the organic shapes of nature the organic movement silhouette focuses on sack sculpted and elongated shapes with feminine baby doll cuts and scoop necklines.

Crafty chic is the modern day crafter inspired by vintage Scandinavian and ethnic wood blocking art. Crafty chic features earth tones such as beiges, creams, and browns with precious earth stone teals and greens. Crafty chic will be festooned by hand crafted knit decals, recycle patchwork, and fabric blocking organic cottons. Sweeping away the down-to-earth interactive will be A-line jumpers, baby doll smocked blouses, and functional pockets with appliquéd detailing.

I. Colors
A. Organic Well beings
1. Pastel purple, yellow, pink
2. Sea foam, light blue, pale green
3. Chalky washed-out
B. Vegetable Dyes
1. Raspberry, Copenhagen blue
2. Plum, Forest green, lime
3. Environmentally safe dying
C. Naturals/ Earth Tones
1. Sand, beige, browns
2. Washed accents, gem stones
3. Pale green, blues, teal
D. Organic Floral Bright
1. Blues, yellow
2. Fuchsia, Pinks

II. Fabrics
A. Bamboo, Soy, Organic cotton, jersey
B. Hemp, burn out linen
C. Embroidered, ripple effects, Eyelet, Burn out
D. Hand crafted knit decal, recycle patchwork crochet

III. Detailing
A. Needlework embroidery
B. Patchwork & quilted
C. Print & solid fabric blocking
D. Yoke details, banding & Binding
E. Layering, strapping, wrapping
F. Shirring, smocking, pleating

IV. Silhouette
A. A-line, Trapeze angles, Baby doll
B. Billowing, sack, sculpted, elongated shapes
C. Apron style dresses, two fold dresses
D. Scoop neckline, sleeveless, skinny straps

V. Market
A. Age/Sex/Race
1. 16-35
2. Female
3. African American, Caucasian, British, French, German
B. Size Range
1. XS-S-M-L
C. Demographic/Psychographics
1. Urban Middle class female adult
2. High School, College student, Graduate, or higher education
3. Modern artist, underground music genre, trend setter
4. Environmentally conscious, Health and body interest

Friday, November 16, 2007

Monday, August 6, 2007

Saturday, August 4, 2007

WINTER 07 – 08 COUTURE TREND/FORECAST REPORT




Introduction:

Winter 2007 – 2008 couture fashion will be swept away by romantic classicism and militaristic modernism. Consisting of a soft natural color palette including pastels and soft grays, romantic classicism will be enchanted with silk chiffons, adorned lace, and satin jacquards. The S and A-line silhouettes of the enchanted season will be highlighted with ruffling, pleating, and tiered flounces.
Militaristic modernisms will consist of neutrals, dark gray’s, and a rustic color palette. Paving the way to the twenty-first century technology, militaristic modernism will be a mixing of new synthetic fibers with precious medals to create a sculpted bell shape silhouettes for winter of 07-08.


I. Colors

A. Enchantment

· Pastel naturals
· Pale pink, sea foam, powder blue, lavender
· Soft gray, beige, tans

B. Eclecticism

· Vibrant bights
· Turquoise, Kelly green
· Yellow, fuchsia

C. Identity

· Militaristic neutrals
· Military green, forest green, dark grey
· Plum, tangerine, rusty brown


II. Fibers

A. Silk, shine, oxidized lurex
B. Mohair, cashmere, Alpaca, twisted silk
C. Synthetic, polyprophlye, elastane, polyamide

III. Fabrics

A. Velvet, fur
B. Jacquard, satin, taffeta
C. Silk, voile, tulle, organdy, chiffon

IV. Detailing

A. Crochet, laser cutouts
B. Rushing, ruffling, pleating, wrapping, draping
C. Belting, decorative buttons, adornments
D. Tiers of flounces, novelty collars, sleeves

V. Silhouette

A. Tailored sophisticated hourglass
B. Bell, Bubble, Balloon structures
C. A-line, S

VI Bibliograhpy

Armani Prive: Runway Rewiew. Sarah Mower. 2006. Style.com. 13 January 2007. http://www.style.com/fashionshows/collections/F2006CTR/review/APRIVE

Christian Lacroix: Runway Rewiew. Sarah Mower. 2006. Style.com. 13 January 2007. http://www.style.com/fashionshows/collections/F2006CTR/review/CLACROIX

Forecast Part 1 Fall: Themes Woven’s Knits Prints Winter 07-08. Here & There, 2006.

Forecast Part II Fall: Silhouettes Winter 07-08. Here & There, 2006.

The Color Cubicle: Fall Winter 07-08. Here & There, 2006.

Valentino: Runway Review. Sarah Mower. 2006. Style.com. 13 January 2007. http://www.style.com/fashionshows/collections/F2006CTR/review/VALENTIN

Friday, August 3, 2007

CHILDRENS WEAR FALL FORECAST

The most popular style of garment this season for toddlers is the tiered skirts with alternating fabrics and fur trimmed camisoles. For children’s sizes 2-6x look for the empire waist silhouette and crop jackets. The slim jeans, loose camisoles, fitted crops, and slim vests are the most fashionable garments for juniors. For the fall season for boys children’s wear the most popular look is the argyle sweater with a corduroy jacket denim jeans and a striped polo.

The popular knit of the season is the screen printed honeycomb thermal knit. Cottons, velour, velveteen, denim and corduroy are very fashionable for the fall season as well. Screen printed graphic symbol garments are very much in style. Also tattoo inspired screen prints are popular for the basic T’s. Tie dye is very trendy for the toddlers and girls separates. Popular for boys are stripes and argyle knits.

This season earth tone colors are being used as well as monochromatic schemes, dark pastels, and tie dyes to offset the winter with some color variety. Designer color favorites this season are jewel toned, burnt orange used in conjunction with burgundy, plum, and navy.

Fur and lace are being used to trim garments in girl’s sizes 2-6x. Fabric ruffles, belting, and decorative buttons are also being used to bring some variety to children’s and juniors wear. Interesting decorative designs for this season for all ages are novelty gores and darts.

High end retail stores cater to their customer by marketing fitted silhouettes, semi-trendy separates in luxurious fabrics at reasonable prices. Department retail stores cater to their customer by providing affordable wearable garments that are washable and trendy.

The style of the season are soviet inspired jackets, which are available in all girls sizes, Victorian frills, denim skirts, fisheye gores, and honeycomb knit T’s. What not to buy this season are camouflage textiles, terrycloth anything, plaid skirts, girl’s knitted vests, and all bright or white colors.

GIRLS

Toddlers
Semi fitted yet still accessible garment
Gender associated colors
Cool colors, blues, greens, and magenta, tie dye
Screen printed textiles
Utilizing fabrics as trims

2-6X children
Fitted, empire waist, Soviet inspired
Crystals, embroidery, appliqués, Crochet, lace
Double skirts, bubble skirts,
Monochromatic, dark pastels
Velvets, knits, denim

7-14
Babydoll, bubble skirt, leggings
Victorian, Soviet, 1980’s inspired
Earth tone colors
Gathers, yokes, novelty darts, ruffles
Same fabric trims, buttons, belting, sequins

BOYS

Toddlers
Accessible garments
Gender associated colors, blues, greens
Stripes, plaids, argyles textiles
Denim, cotton Poly blends

2-6x Children
Denim, corduroy, knit
Plaid, stripes, camouflage textiles
Layered look, alternating fabrics

7-14
Tailored, fitted silhouettes
Dress shirts, Vests,
Denim, Poly/cotton,
Argyles, stripes, plaid textiles

WHATS OUT

GIRLS

Terrycloth, plaids
Warm colors
Cartoon character screen print T’s
Knitted vest

BOYS
Bright colors
Shorts,

Juniors
Camouflage, eyelet
Lace tops, Full skirts, shorts
1960 influenced silhouettes

NEXT SEASON PROJECTION

Toddlers

Wallpaper inspired textiles
Trimmings, decorative buttons and belting
Crop jackets, Petticoat, tiered skirts, shirt dresses
Color palette: plum, sea foam, pink, light blue

Children
Detailing with buttons, gores, yokes, and strapping
Jumpers, polo’s, wraps, smocks
Apron, tent silhouettes
Jacquard textiles
Japanese influence
Color Palette: Purple, pink, creams, navy

7-14
Jewel tone colors
80’s inspired textiles
Belted, decorative buttons
Low neckline, Bermuda shorts, very slim jeans, layering
Slim silhouette, very fitted

Tuesday, July 31, 2007

WINTER 07'-08' MATERNITY EVENING WEAR TREND/ FORECAST REPORT

INTRODUCTION:

Winter 2007-2008 maternity evening wear will be swept away by the seductive goddess and enchanted romanticism. Seductive Goddess is the succulent all powering conqueror of femininity and style. Consisting of a pastel color palette, Seductive Goddess features creams, whites, pinks, and beiges. Polyester silk blends and embossed velvets will be festooned by rosettes, bows, ties, wrapping, and twisting this winter season; Seductive goddess will captivate all that approaches. Highlighting the feminine features seductive goddess accentuates the empire waistline with a soft A-line silhouette.

Enchanted Romanticism is the modern fairytale bliss of enchanted forests and moonlight walks. Featuring an array of soft neutrals with a splash of jewel tone delights, enchanted romanticism mixes gray’s and blacks with navy, plums, and burgundies. This season will be adorned with tone-on-tone effects, color blocking, embroidered and bejeweled satins on poly cotton blended jerseys. Sweeping away the feminine physique enchanted romanticism combines a supple balloon silhouette with a pleated empire waistline.

I. Colors

A. Seductive Goddess
1. Pastel neutrals
2. Cream, white, beige
3. rose, pink, red

B. Enchanted Romanticism
1. Midnight jewels
2. burgundy, Plum, Navy
3. Grey, Black

C. Tone-on-Tone color schemes
D. Color Blocking

II. Fabrics

A. Polyester Satin
B. Silk
C. Cotton/Poly blend Jersey
D. Embosses Rayon Velvet

III. Detailing

A. Rosettes, Fabric flowers
B. Wrapping, Twisting
C. Bows, Neck ties
D. Embroidered Satin
E. Bejeweled adornments
F. Wide Pleating

IV. Silhouette

A. A-line
B. Flare
C. Empire waistline

V. Market

A. Age/Sex/Race
1. 21-39
2. Second trimester Female
3. African American, Caucasian, Hispanic

B. Size Range
1. 4,6,8,10

C. Demographic/Psychographics
1. Urban Middle class female adult
2. College student, Graduate, or higher education
3. Catholic, easy listening music genre
4. Black tie guest, Evening party, Cocktail hour

VI. Retail Analysis

A. Price Point
1. Cocktail: 199.99-249.99 USD
2. Evening: 249.99-399.99 USD

B. Retail sources
1. Department: Saks Fifth Avenue, Bloomingdales
2. Online: A Pea in the Pod, Euphoria

C. Competitors
1. Liz Lange
2. Anna Paul
3. C & C CaliforniaDiane Von Furstenberg

Bibliography

*A Pea in the Pod: Maternity Redifined. 2007. A Pea in the Pod Inc. 4 April 2007. http://www.apeainthepod.com/
*Euphoria Maternity.com. 2007. Euphoria Maternity. 4 April 2007. http://www.euphoriamaternity.com/?gclid=CKnL3e6IqosCFRKXYAodZ2bvcA
*Forecast Part I Fall: Themes Woven's Knits Prints Winter 07-08, Here & There, 2006.
*Forecast Part II Fall: Silhouettes Winter 07=08, Here & There, 2006. The Color Cubicle: Fall Winter 07-08, Here & There, 2006.
*Weston, Pauline. “Wardrobe & Image Planning Maternity Fashion Wear Clothes 2006.” 2001-2007. Fashion-Era. 4 April 2007. http://www.fashion-era.com/ maternity_clothes/maternity_fashion_2006.htm

SPRING / SUMMER 2008 SCREEN-PRINTING TREND/FORECAST REPORT


Introduction:
Summer/Spring 2008 Screen-printing Trend/Forecasting Report fashion will be swept away by Romanticist, Energetic, Formalist, and Fundamental inspired designs. From washed pastels to a vibrant and golden color palette summer ’08 will combine these liberating colors with natural and synthetic fibers to create a sophisticated luxury for the next spring/summer season.
Inspired by Pop Art and Urban culture next spring/summer 08 screen-printed designs will be centered on Typographic messages, Prints and graphic repeats, Mod floral’s, and Retrospective geometrics. Incorporating 3 tone, halftone, pictorial, and texts spring/summers screen designs will adorn knitted t-shirts, tanks, dresses, textiles for 2008. Market ranges from suburban trendsetters to urban casual-wear adults.

I. Colors

A. Romanticist
· Washed Pastels
· Sea foam, Kiwi, Plum, Corel, Cream
B. Energetic / Formalist
· Vibrant bights
· Orange, Blue, Turquoise,
· Fuchsia, Raspberry, Red
C. Fundamental
· Golden
· Turquoise, Yellow, Army Green, Gold, Brown

II. Fibers

A. Cotton, Linen, Mohair, Cashmere
B. Polyester, Polyamide, Metallic, Synthetic

III. Fabrics

A. Nylon, Poplin, Tweed, Denim,
B. Jersey, Handcrafted Knits, Cable knits
C. Jacquard, Velvet, Taffeta, Voile, chiffon

IV. Finishing’s

A. Seersucker, Long staple cotton
B. Yarn dyed, Chunky knit, Soft knit
C. Micro texture, Sheen
V. Screen Printing Themes
A. Typographic Messages
· Logo, Street signs, Industrial
· Tie Dye, Japanese African blue prints
B. Graphic Repeated Prints
· Wallpaper, Country Style, Kitchen
· Floral, Ditsy, Linear, Sketchy
C. Mod Floral
· Stylized Pop Floral
· Geometric, Bulls Eye Dots, 60’s
· Graphic, Bold dynamic, Checks, Stripes
D. Retrospective
· Stylized Floral
· Scandinavian Geometrics
· Plaids, Checks, Oversized

VI. Screen Print Technique

A. 3 tone, Halftone,
B. Color Blocking, Sketchy, Solid
C. Pictorial, Logo, Messaging

VII. Inspirations

A. 60’s Art
B. Found Objects
C. Country Fairytale
D. Technical Advancements
E. Pop Culture, Urban Culture

VIII. Garments

A. Knitted T’s
B. Knitted Tanks
C. Dresses

VX. Market

A. Juvenile: 12-21
· Urban, Suburban, Trend setter, Sportswear
B. Young Adult: 21-35
· Urban, Suburban, Casual Wear

Bibliograhpy

*Forecast Part II Summer: Silhouettes Summer 2008. Here & There, 2007.
*The Color Cubicle: Fall Winter 07-08. Here & There, 2006.
*"Information & Inspiration No. 852 June/July 08." International Textiles Date: June 2008.

SOUTH FLORIDA STREETWEAR

SILHOUETTE

-A-line dresses
-long rectangle outfits
-belted and empire waistlines
-skinny leg pants (men)
-capris, bermuda shorts (women)
-jackets and layering covers
-skinny straps, strapless, tanks
-scoop, v, low necklines
-semi-fitted garments








COLOR

-pastel pinks, blues
-neutral, beige, grey
-yam, peanut inspired
-brights and jungle green
-brights and muted yellow
-lemon and apple inspired
-semi bright oranges
-red, burgandy
-chili peppers, tomato inspired
-semi-bright purples
-navy, copenhagen blue
-plum, blueberry inspired





TEXTILES

-multi color woven prints
-thick striped pastels
-woven geometric stripes
-grafiti screen prints
-solid semi-fitted tee's
-two tone washed effect
-white washed light blue denim
-stone rubbed denim
- dark wrinlked denim
-allover multi color floral
-vintage inspired prints
-graphic inspired prints





DETAILING-

-neck tieing
-natural waist belting
-fans
-bangle braclets
-sling back hobo bags
-gold metal chain link
-diamond studed belts
hong flat sandals
-black and white shoes
-printed ball caps
-big round sunglasses
-black framed glasses
-slim squared glasses

*all photos are used for research purposes only, some inspiration photos altered from streetpeeper

HISTORY OF SWIMWEAR

I. Overview

Art has been the oldest form of tracking swimwear throughout history. Several artists created murals and mosaics which included women and men in swimwear/bathing attire near lakes and dedicated bathing locations. To date swimwear can be traced back as far as the 3rd A.D. Featured in several mosaic masterpieces of Piazza America, Sicily are women wearing bikini like swimsuits near a waterhole. Their swimwear attire included bandeau tops with short type bottoms. Artwork annalists have concluded the swimsuits were made from simple cloth and were more likely used as cover-ups while bathing. (Davanzo, 8)

Since the 3rd A.D swimwear has developed into a more modest piece of bathing attire. As spotted later in art history swimwear moved towards tunic flannel gowns, some even mimicking everyday day-wear. Villages living close to lakes and oceans would frequently take bathing trips, were they would bathe, not swim, in the full covering tunics. It wasn’t until the late 19th century that swimming began to become popular. Because of the invention of indoor plumbing people no longer needed to visit the shorelines for hygiene purposes, they were visiting for leisure and sporting activities. (Davanzo, 14-25)

The 20th century revolutionized swimwear. Active and leisure swimwear began to be high in demand. Designers, inventors, and retailers took the responsibility in developing new silhouettes, textiles, and venues for all types of swimming activities. The swimsuit transformed from tunics to modest two piece suits to ultra mini bikinis and only one piece bottoms. With the help of companies like Du Pont and Speedo, swimwear begun to be designed in stretch form fitting textiles, and ultra smooth athletic swimsuits. As swimwear approaches the 21st century, it is considered a multi-billion dollar industry, which caters to swimmers all over the world.

II. Timeline

a. 1400’s –
§ Silhouette
o Rectangular shape starting from bust line
o Low cut bodice with shoulder straps
o Skirted from empire waist
§ Textiles
o Cotton cloth

b. 1700’s –
§ Silhouette
o Rectangular shape tunic
o Semi flared trousers
§ Textiles
o Taffeta, sailor cloth
o White and black dyed textiles in city of Turin
o Multicolored in France (Davanzo 9-10)

c. 1800 –
§ Silhouette
o Early 1880- Long A-line
o Late 1880- Fitted bodice, belted waistline
o Knee length skirt
o Victorian and Edwardian Seaside Fashion in 1800
§ Details
o Ruffling, blown up sleeves
o Lace, trimmings (Mckenzie 6-12)
§ Accessories
o Waterproof caps, rubber belts, laced up slippers
o Marine motif handbags
o Raton woven Beach chairs
§ Textiles
o Flannel,
o Taffeta
§ Designers
o Hortense Allart designs swim/bathing suits in 1829
a. Smooth yet rigid taffeta textiles
b. Smocks flounced at wrists and neck, worn over trousers (Davanzo 14-21)
§ News
a. Annette Kellerman popularizes swimwear
(Mcknenzie, 6-12)

d. 1900 –
§ Silhouette
o Empire waistline
o Low waist introduced
§ Details
o Angled cut’s
o Introduction of knitwear
§ Textiles
o Bright vibrant colors
§ News
o Reginia magazine issues article in 1905 on gymnastics encouraging swimming
a. Changes mentality of swimming
b. Begins a change in swimwear
c. Introduces new activities to swimming
o Erte designs beachwear 1915 (Davanzo, 25)

f. 1920 –
§ Silhouette
o Rectangle shape with low waist
o Mid thigh length
o An array of swimsuit fashion
(Weston, Par 2)
§ Details
o Blouses with short flounces
o Square crew neckline
§ Accessories
o Knotted scarves
o Parasols
§ Textiles
o Organic shapes and nature inspired
o Geometric shapes
o Wool jersey
§ Designers
o Rinascente features two piece swimsuits in 1925
a. Two piece with blouse and shorts
b. Swimsuits made from knitwear, cretonne, shinny silk, alpaca,
c. Textiles colors designed in navy, coral, black, nattier, red
d. Designs rubber belts and canvas shoes (Davanzo 45)

g. 1930 –
§ Silhouette
o Modest Two piece hourglass
o Some two piece swimsuits covering navel
o Woman on a beach in Britain, photographer and model unknown
§ Details
o Overskirts
o Swimsuit cutouts (Rosenbush, Maillot Cutout.” ,Par 1)
§ Textiles
o Wool jersey
o Feminine cotton prints (Weston, Par 9)
§ Ready -to- Wear
o Ready-to-wear designs form as women buy attachable skirts for their swimsuits
§ Designers
o Clair McCardell introduces the bare stomach by cutting out a panel of the one piece swimsuit on 1935(Rosenbush, Maillot Cutout.”, Par 2)
§ News
o Hollywood stars Dorothy Lamour and Esther Williams popularize swimwear through starring in beach movies (“Woman on the beach in Sunhat and swimsuit, about 1935,” Par 1)

h. 1940 –
§ Silhouette
o Hourglass with Corset structure (Mcknenzie, 6-12)
o Elasticized Bandeau bodice (Rosenbush, 1940-1945: Hollywood Widens the Bare Midriff”, Par 11)
o 1940’s typical swimsuit
o Tummy control, boning, bra cups
o Back zip closures (Weston, Par 11)
o Big bows tied towards the back
o Mother-daughter matching swimsuits
o His-hers matching suits
§ Textiles
o Hawaiian, Polynesian prints, Camouflage colors
o Celanese rayon, satin Lastex, Nylastic (Hsueh, Par 5)
§ Ready-to-Wear
o Sheath culotte designed for an alluring view of the hips (Par 12)
o Sarong culotte is introduced as a swimwear ready-to-wear separate
a. Brings the erogenous zone down from the Brest line to below the waistline (Rosenbush, 1940-1945: Hollywood Widens the Bare Midriff”, Par 13)
o Cover ups featured in Vogue magazine to raise awarness of the effect of too much sunbathing
a. Beach dresses, shorts, ballerina skirts, bolero jackets (Hsueh, Par 5)
§ Designers
o Louis Reard, Frenchman, designs the first bikini on June 30, 1946
o Jacques Heim débuts the first bikini in July 1946 (Mcknenzie, 6-12)
a. Designs overcoats, pareos, and robes for casual wear
o Clair Mcdarell develops “American Look”
a. Made from natural material’s
b. Spaghetti ties cut from bias cords used to wrap around the neck, shoulder, and waist (Hsueh, Par 5)
§ News
o Atomic Bomb explodes on Bikini Atoll island and sets the toll for next generation swimwear (Mcknenzie, 74-76)
o United States swimwear market thrives from Disney and beach focused movies (Davanzo 74)
o Swimming is viewed as leisure living
o Women in swimsuits also known as “Pin up’s” (Mcknenzie, 6-12)

i. 1950 –
§ Silhouette
o Emphasis’s on neckline
o One piece with inner structure
o Two piece with bottoms worn over navel
o 1954 skirted swimsuit

§ Details
o Loops, ribbons, knots,
o Built in bra’s, panty girdles
o Kleiner’ts water tight swim caps kept hair dry
o Beach bags, sunglasses, beach towels sold in Bloomingdales
§ Textiles
o Vertical stripes, plaids, batiks, zebra bright colors
o Hawaiian, atomic swirls, Submarine landscapes, pony prints (Hsueh, Par 6)
o Matletex, elasticized cotton gabardine, Nylon
§ Designers
o Fred Cole, air to Coast knitting Mills, designs with Matletex textiles to give a more form fitting silhouette
a. Esther William, Hollywood swimming queen, advertises Fred Cole swim line
o Jantzen swimwear company advertises in Seventeen magazine
a. Liberates women from built in bra’s and girdles
b. Uses elasticized cotton gabardine, latex faille, nylon lace, Pellon interlining bra (Epstein, Par 1-6)
§ News
o Bloomingdales Advertises swimsuits in full color with the use of Hollywood celebrity Frankie Lane
o Wanamakers Department Store advertises swimsuit illustrations in New York times in 1954 (Epstein, Par 2-3)



j. 1960 –
§ Silhouette
o Backless two piece bikini’s
o Low cut one piece swimsuits
o January 15, 1968 Sport illustrated Cover, Volume 28 Issue #2, Photographed by John Zimmerman. Molded by Turia Mau
§ Details
o Clear plastic rings
o Spaghetti straps
§ Textiles
o Nylon, lycra,
o Mesh, crochet, vertical slit holes (Rosenbush, Maillot Cutout.”, Par 3)
§ Ready –to- Wear
o Invention of bikini, skinny straps, and crochet swimsuits increase the need for ready-to-wear cover ups
§ Designers
o Emillio Pucci designs silk printed bikinis (Davanzo, 74)
o Bridgitte Bardot designs a more revealing bikini and advertises in “beach” themed movies (Mcknenzie, 6-12)
o Rudi Gernreich designs shocking swimsuit
a. Original designed in black knit with skinny suspenders extending from navel covering panties across bare chest (Hsueh, Par 6)
b. Designed for Harmon Knitwear in 1967, Featured in Sports Illustrated 2000, photo by Russel james

k. 1970 –
§ Silhouette
o Two piece bikinis
o Erogenous zone focuses on the breast
o One piece front zipped swimsuits
o January 27, 1975 Sport Illustrated Cover, Volume 42 Issue #4, Photographed by Walter Iooss, Jr. Molded by Cheryl Tiegs
§ Details
o Fastener variations, knotting spaghetti ties, elastic cording
o String briefs
o Contrasting detailing
§ Textiles
o Crochet, fish net, chain mail, opaque
o Jungle inspired
o Spandex
§ Designers
o Rudi Gernreich designs opaque blouses for swimwear cover-ups
o Andre Correges and Paco Rabanne design chain mail swimwear costuming
§ News
o Enith Brigitha of Curacao, Netherlands Antilles becomes the first black swimmer
a. First black female swimmer to win the Olympics
b. Popularizes swimwear cross-culturally (Berger, Par 2)

l. 1980 –
§ Silhouette
o High leg line, low armholes, v-kini’s, culotte
o Low waistline, topless, side halters
o Asymmetrical, layered, exercise inspired
o Cut out one piece swimsuits
o February 10, 1986 Sports Illustrated Cover, Volume 64 Issue #6, Photographed by Brian Lanker, Jr. Molded by Elle Macpherson
§ Details
o False belted waists
o Skinny straps, tying on sides, knotting, wrapping, T-backs
o Contrasting twist’s
o Geometric seaming
o Buttons, rings, zippers
§ Textiles
o Brights, two tone
o Neoprene, used for wetsuits, is introduced into swimsuits (Rosenbush, “Materials,” Par 10)
o Thin layering of material, non lined (Rosebush, “1980-1985: Rebound,” Par 1-14)
o Cotton Batik’s (Weston, Par 24)
§ Ready -to-Wear
o Jeans and T-shirts become the new fast and easy cover up for swimsuits
o Knits become the textile choice for exercise clothing
§ Designers
o Brazilian Tanga, “G-string”, introduced into the United States (Mckenzie, 74-76)

m. 1990 –
§ Silhouette
o Reintroduction of horizontal waistline with “boy short”
a. Tight and loose fitting
o Rio cut, tongo, v-fronts bottoms
o One piece with high leg lines and zipped fronts
o Mini two piece bikini’s paired with Tanga’s (Rosebush, 1990-1995: Tanga Takehold,” Par 1-15)
o February 21, 1997 Sports Illustrated Cover Volume 86, Issue 7, Photographed by Russel James, Molded by Tyra Banks
§ Details
o Stringing, tying, lacing, suspenders
o Skin baring Tang’s
o Criss-cross halters
o Popularity in Breast augmentation increases top sizes (Rosebush, 1990-1995: Tanga Takehold,” Par 1-15)
§ Textiles
o Stripes, prints, solids, bright, contrasting accents
o Sun select fabric, which allows safe UV rays to penetrate through swimsuit (Mcknenzie, 6-12)
§ News
o Legality issues leanger on indescent exposure on beaches (Rosebush, 1990-1995: Tanga Takehold,” Par 12)
o Baywatch premiers at tail in of the 1980’s and popularizes beach activities

n. Present day –
§ Silhouette
o Bandeau, string and micro-bikini’s, one piece, halters, bra tops, ring tops, and triangles top (Parkinson, Par 2-6)
o 2006 Sports Illustrated Cover, Photographed by Rapheal Mazzucco, Modeled by, Veronica Varekova, Elle Macpherson, Rebecca Romijn, Rachel Hunter, Daniela Pestova, Elsa Benitez, Carolyn Murphy, Yamila Diaz-Rahi
§ Details
o Ribbon straps, tails, lopsided bows, braiding
o Scuba, athletic, and evening influences
o Contrasting bias trims
o Asymmetrical draping, decorative necklines
o Contrasting separates, mix match (“Swim Autumn/Winter 2006/07”)
§ Textiles
o Crochet multi color effects
o Leopard print, colorful Waldo stripes, green, black, greys, neutrals
o Woven Cashmere (Parkinson, Par 2-6)
o Chlorine resistant fabric
o Ultra sleek water resistant athletic swimsuits (“Innovations”, Speedo.com)
§ Ready-to-Wear
o Resort wear is formed and popularized by jet setters
a. J. Crew, Banana Republic, Tommy Bahama, Chanel start designing resort wear
o Ready-to-Wear popularizes through mass producing
o New innovation textiles are introduced for environmental safe precautions
a. Organic, bamboo, corn, soy
§ Designers
o Versace, Katherine Harmett, Raplh Lauren,Vivenne Westwood, Karl Langerfield, Channel
a. Develops fashionable swimwear and resort wear
o Swimwear is mass marketed at department level prices
a. Target, Macy’s, Neimen Marcus, Bloomingdales

III. Textiles

a. Before the 20th century, swimwear was first designed in cotton, silk, wool
b. 1920 swimsuits began to be manufactured in wool jersey
c. Jantzen company of USA designs first elasticized ribbed one piece swimsuit in 1920 (Mscknenzie, 6-12)
d. American Rubber Company introduces Lastex 1920,
§ extruded rubber surrounding fiber
§ not colorfast
§ does not retain shape
e. 1930 rayon was introduced into the swimsuit
f. Otto Bayer and fellow co-workers create Polyurethane, also known as, spandex in 1937 (Bellis, Par 1-2)
g. E. I. DuPont de Nemours & Company introduces 6.6 polymer, form of nylon, for swimwear in 1939 (MeNulty, Par 5-7)
h. Lycra invented by Dupont and introduced into swimwear in 1958
§ Thin, strong, lightweight
§ Form fitting (Rosenbusch,”Materials.” Par 9)
i. Speedo introduces nylon into their competitive swimwear fabric in 1955 (Par 2)
j. Neoprene is developed to create Wetsuits and swimsuits in 1980’s
§ Made from a form of rubber
k. Triumph invents sun select fabric in 1990, which allows safe UV rays to penetrate through swimsuit (Mcknenzie, 6-12)
l. Speedo designs new chlorine resistant fabric known as Endurance+ in 2000
§ Retains color up to 20% longer
m. Speedo creates competitive athletic swimwear suits known as Fatskin FSII in 2000
§ Reduces water drag up to 4% (“Innovations”, Speedo.com)

IV. Summary

Swimwear has undergone several transformations throughout the past centuries; Beginning with fully clothed tunics to the all bearing mini bikinis. Along with these transformations there has been the development of engineered synthetic textiles, political controversies and new designer product lines. A look into the future holds yet another transformation for swimwear. The turn of the century will yield organic environmental friendly textiles, affordable designer labels, and a fusion between causal daywear with swimwear.

I. Bibliography
*“2006/2007 Autmn/Winter 2006/2007.” 19 July 2007. WGSN-EDU. 2005.
http://www.wgsn-edu.com/members/f?u=%2fmembers%2fgeneration%2dnow%2f%3fview%3dMain%2bcontent
*Berger, Christian. “A Short History of Black Swimming: The 70's: Enith Brigitha,” 18 July 2007. Black Athlete. 11 July 2006. http://www.blackathlete.net/artman/publish/article_0330.shtml
*Davanzo Poli, Dorelta. Beachwear & Bathing-Costume. Sanfi Editori, 1995. ISBN# 88-86169-83-3
*Epstein, Peggy. “Great Shapes at the Beach: Swimsuits of the 1950.” 18 July 2007. Loti 50’s. 2005.
http://www.loti.com/50s_fifties_swimsuits.htm
*“Fine Art 2102-1198.” 18th July 2007. Super Stock. 2007. http://www.superstock.com/preview.asp?EnableSMLTLink=1&pbtop=&image=2102-1198&imagex=4&searchnum=0001&isCDBackUrl=false&IsBrandSearch=False&BrandName=&fotog=&txtkeys1=Ancient/mosaic
*Hsueh, Roselyn. “Womens Swimwear: 20th Century and Present. 18 July 2007. OCF Berkeley. 1997. http://www.ocf.berkeley.edu/~roseying/ids110/1FRAME.HTM
*Mcknenzie, Joy. The Best in Swimwear Design. B.T Batsford Ltd, 1998. ISBN# 0713480394
*MeNulty, Mary. “How Swimsuits are Made: Volume 7.” 17 July, 2007. Made How. 2007. http://www.madehow.com/Volume-7/Swimsuit.html
*Parkinson, Ann. “2007 Swimwear.” 18th July, 2007. Swimsuits, Love to Know. 2007.
http://swimsuits.lovetoknow.com/2007_Swimwear
*Rosenbush, Judson. “1940-1945: Hollywood Widens the Bare Midriff.” 14 July, 2007. Bikini Science. 2007. http://www.bikiniscience.com/chronology/ 1940-1945_SS/1940-1945.html
*Rosenbush, Judson. “1980-1985: The Rebound.” 18 July 2007. Bikini Science. 2007. http://www.bikiniscience.com/chronology/1980-1985_SS/1980-1985.html
*Rosenbush, Judson. “1990-1995: The Tanga Takehold.” 21 July 2007. Bikini Science. 2007. http://www.bikiniscience.com/chronology/1990-1995_SS/1990-1995.html
*Rosebush, Judson. “Maillot Cutout.” 14 July, 2007. Bikini Science. 2007.
http://www.bikiniscience.com/costumes/maillot_SS/maillot_cutout_S/maillot_cutout.html
*Rosenbush, Judson. “Materials.” 17 July, 2007. Bikini Science. 2007. http://www.bikiniscience.com/costumes/bikiniology_SS/materials_S/materials.html
*“SI Swimsuit Collection.” 18th July 2007. Sports Illustrated CNN. 2007. http://sportsillustrated.cnn.com/swimsuit/collection/covers/
*“Speedo: Innovation.” 17 July 2007. Speedo. 2007. http://www.speedo.com/index.php?option=com_content&task=view&id=562&Itemid=213&lc=en&cc=global
*Weston, Paulina. “Victorian and Edwardian Seaside Fashion.” 18th July 2007. Fashion Era 2007. http://www.fashion-era.com/early_swimwear.htm
*Weston, Paulina. “ Women’s Swimwear in the 20th Century.” 12 July, 2007. Fashion Era. 2007.
http://www.fashion-era.com/swimwear.htm #1930's%20Bathing%20Suits
*“Woman on the Beach in Sunhat and Swimsuit, about 1935.” 18th July 2007. Ingenious. 2003. http://www.ingenious.org.uk/See/?target=SeeMedium&ObjectID={1E7DCC16-567A-008C-E78A-76897C4CB1CF}&Mode=HotBox&ArticleID={052554D5-A933-4E9D-9636-D774F557F0F4}&

WINTER 08'-09' MENSWEAR TAILORING TREND/ FORECAST REPORT

INTRODUCTION:
Winter 2008-2009 tailored menswear will ride the wave of sophistication, innovation, and gadget galore through the new “I-wear”. Menswear will imitate the latest and greatest of the digital world through soft polished rectangular silhouettes combined with winter layering. Consisting of a range of grey hue color palette with sudden splashes of bright accent coloring contrasts, menswear’s shift towards I-wear for the winter of 2008-2009 will be prevalent. I-wear will be influenced by Hong Kong innovation and accentuated with minimalist detailing and Hong Kong finishing’s. Wool blends, silk shirtings, and poly-satin suiting’s will be fused with techno synthetics and geometric inspired prints. Winter of 2008-2009 tailored menswear is only a glimpse into the future of I-wear.

I. Inspiration

A. Hong Kong innovation
1. Soft polished edges
2. Hong Kong finishing’s
3. Angled cuts

B. Personal latest and greatest Gadgetry
1. Personal all-in-one hand held
2. Wireless micro computers
3. Interactive gaming

C. Minimalist sophistication
1. Skinny glasses
2. Single Buttoning
3. Skinny slit detailing

II. Colors

A. I-Wear
1. Dark and light grey
2. Cream, white, beige
3. Electic blue, yellow, green
4. Black, light brown

C. Tone-on-Tone color schemes
D. Color Blocking

III. Fabrics

A. Polyester Satin
B. Silk
C. Wool blends
D. Synthetic blends
E. Top sheens
F. Geometric inspired prints

IV. Detailing

A. Skinny lapels
B. Hong Kong finishing
C. Skinny neck ties, belts
D. Slit pockets
E. Contrasting plackets
F. Single button jackets
D. Straight leg
H. Seamless edging

V. Silhouette

A. Rectangle
B. V-layering

VI. Market

A. Age/Sex/Race
1. 21-49
2. Upper middle class male
3. African American, Caucasian, European, Asian

B. Size Range
1. 30-42

C. Demographic/Psychographics
1. Urban upper middle class male adult
2. College student, Graduate, or higher education
3. Pop, experimental music genre
4. Black tie, casual, office, jet setter

VII. Retail Analysis

A. Price Point
1. Pret-a-porte
2. Bridge
3. Contemporary
4. Moderate

B. Retail sources
1. Department: Saks Fifth Avenue, Bloomingdales
2. Designer boutique

Bibliography

*Forecast Part I Fall: Themes Woven's Knits Prints Winter 07-08, Here & There, 2006.
*Forecast Part II Fall: Silhouettes Winter 07-08, Here & There, 2006. The Color Cubicle: Fall Winter 07-08, Here & There, 2006.
*Godzilla is coming – 2008 Nisan GT-R. 2007. Sport Compact Car. 14 July 2007.
http://www.sportcompactcarweb.com/features/0608sccp_2008_nissan_gtr/
*GQ Rules: Building Your Perfect Business Wardrobe. 2007. Men Style. 14 July 2007.
http://men.style.com/gq/fashion/gqrules/suit
*Nano IPhone on the Way. 10 July 2007. Trend Hunter. 14 July 2007.
http://www.trendhunter.com/trends/ipod-nano-out-nano-phone-on-the-way
*Stormtrooper Fitness – The ‘Breathe Air’ Helmet Purifies Your O2. 10 July 2007. Trend Hunter. 14 July 2007. http://www.trendhunter.com/trends/breathe-air-helmet-stormtrooper-fitness