Tuesday, July 31, 2007



Winter 2007-2008 maternity evening wear will be swept away by the seductive goddess and enchanted romanticism. Seductive Goddess is the succulent all powering conqueror of femininity and style. Consisting of a pastel color palette, Seductive Goddess features creams, whites, pinks, and beiges. Polyester silk blends and embossed velvets will be festooned by rosettes, bows, ties, wrapping, and twisting this winter season; Seductive goddess will captivate all that approaches. Highlighting the feminine features seductive goddess accentuates the empire waistline with a soft A-line silhouette.

Enchanted Romanticism is the modern fairytale bliss of enchanted forests and moonlight walks. Featuring an array of soft neutrals with a splash of jewel tone delights, enchanted romanticism mixes gray’s and blacks with navy, plums, and burgundies. This season will be adorned with tone-on-tone effects, color blocking, embroidered and bejeweled satins on poly cotton blended jerseys. Sweeping away the feminine physique enchanted romanticism combines a supple balloon silhouette with a pleated empire waistline.

I. Colors

A. Seductive Goddess
1. Pastel neutrals
2. Cream, white, beige
3. rose, pink, red

B. Enchanted Romanticism
1. Midnight jewels
2. burgundy, Plum, Navy
3. Grey, Black

C. Tone-on-Tone color schemes
D. Color Blocking

II. Fabrics

A. Polyester Satin
B. Silk
C. Cotton/Poly blend Jersey
D. Embosses Rayon Velvet

III. Detailing

A. Rosettes, Fabric flowers
B. Wrapping, Twisting
C. Bows, Neck ties
D. Embroidered Satin
E. Bejeweled adornments
F. Wide Pleating

IV. Silhouette

A. A-line
B. Flare
C. Empire waistline

V. Market

A. Age/Sex/Race
1. 21-39
2. Second trimester Female
3. African American, Caucasian, Hispanic

B. Size Range
1. 4,6,8,10

C. Demographic/Psychographics
1. Urban Middle class female adult
2. College student, Graduate, or higher education
3. Catholic, easy listening music genre
4. Black tie guest, Evening party, Cocktail hour

VI. Retail Analysis

A. Price Point
1. Cocktail: 199.99-249.99 USD
2. Evening: 249.99-399.99 USD

B. Retail sources
1. Department: Saks Fifth Avenue, Bloomingdales
2. Online: A Pea in the Pod, Euphoria

C. Competitors
1. Liz Lange
2. Anna Paul
3. C & C CaliforniaDiane Von Furstenberg


*A Pea in the Pod: Maternity Redifined. 2007. A Pea in the Pod Inc. 4 April 2007. http://www.apeainthepod.com/
*Euphoria Maternity.com. 2007. Euphoria Maternity. 4 April 2007. http://www.euphoriamaternity.com/?gclid=CKnL3e6IqosCFRKXYAodZ2bvcA
*Forecast Part I Fall: Themes Woven's Knits Prints Winter 07-08, Here & There, 2006.
*Forecast Part II Fall: Silhouettes Winter 07=08, Here & There, 2006. The Color Cubicle: Fall Winter 07-08, Here & There, 2006.
*Weston, Pauline. “Wardrobe & Image Planning Maternity Fashion Wear Clothes 2006.” 2001-2007. Fashion-Era. 4 April 2007. http://www.fashion-era.com/ maternity_clothes/maternity_fashion_2006.htm


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