WINTER 08'-09' MENSWEAR TAILORING TREND/ FORECAST REPORT

INTRODUCTION:
Winter 2008-2009 tailored menswear will ride the wave of sophistication, innovation, and gadget galore through the new “I-wear”. Menswear will imitate the latest and greatest of the digital world through soft polished rectangular silhouettes combined with winter layering. Consisting of a range of grey hue color palette with sudden splashes of bright accent coloring contrasts, menswear’s shift towards I-wear for the winter of 2008-2009 will be prevalent. I-wear will be influenced by Hong Kong innovation and accentuated with minimalist detailing and Hong Kong finishing’s. Wool blends, silk shirtings, and poly-satin suiting’s will be fused with techno synthetics and geometric inspired prints. Winter of 2008-2009 tailored menswear is only a glimpse into the future of I-wear.

I. Inspiration

A. Hong Kong innovation
1. Soft polished edges
2. Hong Kong finishing’s
3. Angled cuts

B. Personal latest and greatest Gadgetry
1. Personal all-in-one hand held
2. Wireless micro computers
3. Interactive gaming

C. Minimalist sophistication
1. Skinny glasses
2. Single Buttoning
3. Skinny slit detailing

II. Colors

A. I-Wear
1. Dark and light grey
2. Cream, white, beige
3. Electic blue, yellow, green
4. Black, light brown

C. Tone-on-Tone color schemes
D. Color Blocking

III. Fabrics

A. Polyester Satin
B. Silk
C. Wool blends
D. Synthetic blends
E. Top sheens
F. Geometric inspired prints

IV. Detailing

A. Skinny lapels
B. Hong Kong finishing
C. Skinny neck ties, belts
D. Slit pockets
E. Contrasting plackets
F. Single button jackets
D. Straight leg
H. Seamless edging

V. Silhouette

A. Rectangle
B. V-layering

VI. Market

A. Age/Sex/Race
1. 21-49
2. Upper middle class male
3. African American, Caucasian, European, Asian

B. Size Range
1. 30-42

C. Demographic/Psychographics
1. Urban upper middle class male adult
2. College student, Graduate, or higher education
3. Pop, experimental music genre
4. Black tie, casual, office, jet setter

VII. Retail Analysis

A. Price Point
1. Pret-a-porte
2. Bridge
3. Contemporary
4. Moderate

B. Retail sources
1. Department: Saks Fifth Avenue, Bloomingdales
2. Designer boutique

Bibliography

*Forecast Part I Fall: Themes Woven's Knits Prints Winter 07-08, Here & There, 2006.
*Forecast Part II Fall: Silhouettes Winter 07-08, Here & There, 2006. The Color Cubicle: Fall Winter 07-08, Here & There, 2006.
*Godzilla is coming – 2008 Nisan GT-R. 2007. Sport Compact Car. 14 July 2007. http://www.sportcompactcarweb.com/features/0608sccp_2008_nissan_gtr/
*GQ Rules: Building Your Perfect Business Wardrobe. 2007. Men Style. 14 July 2007. http://men.style.com/gq/fashion/gqrules/suit
*Nano IPhone on the Way. 10 July 2007. Trend Hunter. 14 July 2007. http://www.trendhunter.com/trends/ipod-nano-out-nano-phone-on-the-way
*Stormtrooper Fitness – The ‘Breathe Air’ Helmet Purifies Your O2. 10 July 2007. Trend Hunter. 14 July 2007. http://www.trendhunter.com/trends/breathe-air-helmet-stormtrooper-fitness