SPRING/SUMMER 2009 WOMENS YOGA WEAR TREND/ FORECAST REPORT

INTRODUCTION:
Spring/Summer 2009 ready-to-wear women’s forecast will be swept away by the environmentally friendly organic movement and crafty chic. The organic movement is the return to all things natural powered by environmentally conscious consumers. Consisting of chalky washed-out vegetable dyes with a burst of hybrid floral brights’; the organic movement combines pastel purples, blues, and green hues with fuchsia and lemon yellow. Organic cotton, Bamboo, and Soy fibers will be in high demand for the organic movement and will be accompanied with eyelet, embroidered, and burn out effects. Emulating the organic shapes of nature the organic movement silhouette focuses on sack sculpted and elongated shapes with feminine baby doll cuts and scoop necklines.

Crafty chic is the modern day crafter inspired by vintage Scandinavian and ethnic wood blocking art. Crafty chic features earth tones such as beiges, creams, and browns with precious earth stone teals and greens. Crafty chic will be festooned by hand crafted knit decals, recycle patchwork, and fabric blocking organic cottons. Sweeping away the down-to-earth interactive will be A-line jumpers, baby doll smocked blouses, and functional pockets with appliquéd detailing.

I. Colors
A. Organic Well beings
1. Pastel purple, yellow, pink
2. Sea foam, light blue, pale green
3. Chalky washed-out
B. Vegetable Dyes
1. Raspberry, Copenhagen blue
2. Plum, Forest green, lime
3. Environmentally safe dying
C. Naturals/ Earth Tones
1. Sand, beige, browns
2. Washed accents, gem stones
3. Pale green, blues, teal
D. Organic Floral Bright
1. Blues, yellow
2. Fuchsia, Pinks

II. Fabrics
A. Bamboo, Soy, Organic cotton, jersey
B. Hemp, burn out linen
C. Embroidered, ripple effects, Eyelet, Burn out
D. Hand crafted knit decal, recycle patchwork crochet

III. Detailing
A. Needlework embroidery
B. Patchwork & quilted
C. Print & solid fabric blocking
D. Yoke details, banding & Binding
E. Layering, strapping, wrapping
F. Shirring, smocking, pleating

IV. Silhouette
A. A-line, Trapeze angles, Baby doll
B. Billowing, sack, sculpted, elongated shapes
C. Apron style dresses, two fold dresses
D. Scoop neckline, sleeveless, skinny straps

V. Market
A. Age/Sex/Race
1. 16-35
2. Female
3. African American, Caucasian, British, French, German
B. Size Range
1. XS-S-M-L
C. Demographic/Psychographics
1. Urban Middle class female adult
2. High School, College student, Graduate, or higher education
3. Modern artist, underground music genre, trend setter
4. Environmentally conscious, Health and body interest